Thomas Duerlund
Frictionless Marketing Automation – MarTech & Email Marketing
A focus and result-oriented consultant always trying to find the best-fit solutions to a problem.
Using effective methods to always optimizing processes has been proven by winning the Danish E-Commerce Award 2015.
Utilizing leader experience to motivate and enthusiastically encourage team member and drive activities forward.
Every year I have some focus areas and this year the headline is: Be humble, be patient and think ahead.
I can be contacted by mail or on mobile:
[email protected]
(+45) 29 88 95 82
Experience
2019
2018 2019
Marketing Automation Consultant at ONE Marketing
Tasks:
- Support and consulting with clients about their marketing solutions
- Developing clients email marketing and multi-channel marketing
- Getting to know the latest product and updates from IBM Watson Customer Engagement
- Part of ONE’s Web & Social team, which is responsible for the company’s website and social media
- In cooperation with the Solutions department to implement IBM Marketing Automation for clients
Learnings:
- In-depth knowledge of IBM Marketing Automation and IBM Campaign
- Experience with project management and teamwork on major projects
- Mail segmentation and split tests
- New trends in multi-channel marketing
- Business development regarding omni-channel marketing
2016 2018
Marketing Automation Specialist at ONE Marketing
Tasks:
- Support and consulting with clients about their marketing solutions
- Developing clients email marketing and multi-channel marketing
- Getting to know the latest product and updates from IBM Watson Customer Engagement
- Part of ONE’s Web & Social team, which is responsible for the company’s website and social media
- In cooperation with the Solutions department to implement IBM Marketing Automation for clients
Learnings:
- In-depth knowledge of IBM Marketing Automation and IBM Campaign
- Experience with project management and teamwork on major projects
- Mail segmentation and split tests
- New trends in multi-channel marketing
- Business development regarding omni-channel marketing
2015 2016
Email Marketing Specialist at coop.dk
Tasks:
- Responsible for planning, proofing, executing e-mail campaigns
- Lead generation, collect and increase permission database
- Finding as well as analyzing and contributing to the weekly presentation
- Create Denmark’s best e-mail marketing campaigns in collaboration with the CRM Manager
Learnings:
- Knowledge about the e-mail platform; Responsys
- How to analyze e-mail marketing KPI’s
- E-mail segmentation and split tests
- Basic HTML-coding
Results:
- Danish E-Commerce Award 2015
- Denmark’s best e-mail marketing campaigns according to a survey made by Dwarf
2013 2015
Web Coordinator at coop.dk
Tasks:
- Prepare product for online sale including Photoshop editing, in stock, writing SEO optimized text and add guides and Youtube videos
- Manage coop.dk’s customer order system and investigate problems and fraud
- Proof reading and creating campaigns
- Communicate problems with internal systems and look at problem-solving opportunities with the IT Project Manager
Learnings:
- Creating products in internal systems and Photoshop editing
- Proof reading, SEO optimize and how to create online campaigns
- How to provide customer service and how to to handle problems with orders
2011 2013
Office Trainee
Working in different departments I got great insight in how a corporation organize, structure and execute within the retail industry. Besides several courses I rotated between the following departments:
- SuperBrugsen Marketing: Focus on contact to supermarkets, buying instore materials, preparing weekly paper with offers and optimization of the papers distribution
- Logitics in- and outbound: Responsible for the VAT and products coming from Germany, Spain, Portugal and Turkey
- Coop.dk: Part of the sales team with focus on putting products online, subscriptions and preparing products for various campaigns