Thomas Duerlund Falkenberg

Frictionless Marketing Automation – MarTech & Email Marketing

A focus and result-oriented consultant always trying to find the best-fit solutions to a problem.

Using effective methods to always optimizing processes has been proven by winning the Danish E-Commerce Award 2015.

Utilizing leader experience to motivate and enthusiastically encourage team member and drive activities forward.

Every year I have some focus areas and this year the headline is: Be humble, be patient and think ahead.

I can be contacted by mail or on mobile:
[email protected]
(+45) 29 88 95 82

Erfaring

  • 2020

     
  • 2019 2020

     
  • 2018 2019

     

    Marketing Automation Consultant hos ONE Marketing

    Tasks:

    • Support and consulting with clients about their marketing solutions
    • Developing clients email marketing and multi-channel marketing
    • Getting to know the latest product and updates from IBM Watson Customer Engagement
    • Part of ONE’s Web & Social team, which is responsible for the company’s website and social media
    • In cooperation with the Solutions department to implement IBM Marketing Automation for clients

    Learnings:

    • In-depth knowledge of IBM Marketing Automation and IBM Campaign
    • Experience with project management and teamwork on major projects
    • Mail segmentation and split tests
    • New trends in multi-channel marketing
    • Business development regarding omni-channel marketing
  • 2016 2018

     

    Marketing Automation Specialist hos ONE Marketing

    Tasks:

    • Support and consulting with clients about their marketing solutions
    • Developing clients email marketing and multi-channel marketing
    • Getting to know the latest product and updates from IBM Watson Customer Engagement
    • Part of ONE’s Web & Social team, which is responsible for the company’s website and social media
    • In cooperation with the Solutions department to implement IBM Marketing Automation for clients

    Learnings:

    • In-depth knowledge of IBM Marketing Automation and IBM Campaign
    • Experience with project management and teamwork on major projects
    • Mail segmentation and split tests
    • New trends in multi-channel marketing
    • Business development regarding omni-channel marketing
  • 2015 2016

     

    Email Marketing Specialist hos Coop.dk Shopping

    Tasks:

    • Responsible for planning, proofing, executing e-mail campaigns
    • Lead generation, collect and increase permission database
    • Finding as well as analyzing and contributing to the weekly presentation
    • Create Denmark’s best e-mail marketing campaigns in collaboration with the CRM Manager

    Learnings:

    • Knowledge about the e-mail platform; Responsys
    • How to analyze e-mail marketing KPI’s
    • E-mail segmentation and split tests
    • Basic HTML-coding

    Results:

    • Danish E-Commerce Award 2015
    • Denmark’s best e-mail marketing campaigns according to a survey made by Dwarf
  • 2013 2015

     

    Web Coordinator hos Coop.dk Shopping

    Tasks:

    • Prepare product for online sale including Photoshop editing, in stock, writing SEO optimized text and add guides and Youtube videos
    • Manage coop.dk’s customer order system and investigate problems and fraud
    • Proof reading and creating campaigns
    • Communicate problems with internal systems and look at problem-solving opportunities with the IT Project Manager

    Learnings:

    • Creating products in internal systems and Photoshop editing
    • Proof reading, SEO optimize and how to create online campaigns
    • How to provide customer service and how to to handle problems with orders
  • 2011 2013

     

    Kontorelev hos Coop Danmark

    Working in different departments I got great insight in how a corporation organize, structure and execute within the retail industry. Besides several courses I rotated between the following departments:

    • SuperBrugsen Marketing: Focus on contact to supermarkets, buying instore materials, preparing weekly paper with offers and optimization of the papers distribution
    • Logitics in- and outbound: Responsible for the VAT and products coming from Germany, Spain, Portugal and Turkey
    • Coop.dk: Part of the sales team with focus on putting products online, subscriptions and preparing products for various campaigns

Uddannelse

Certificeringer